MLB

MLB stands as America's premier baseball league, showcasing the sport's finest athletes and iconic stadiums. With a rich history spanning over a century, MLB captivates fans worldwide with thrilling games and enduring traditions. Experience the essence of America's favorite pastime with MLB – where every pitch tells a story.

I crafted an immersive Augmented Reality experience that brought the excitement of baseball directly to fans' smartphones. Through innovative use of Snapchat's AR tools, users could engage with 3D player models, interact with iconic ballpark environments, and even simulate their own game-winning moments, all from the palm of their hand. This cutting-edge activation not only deepened fan engagement but also showcased MLB's commitment to embracing emerging technologies and enhancing the fan experience in new and exciting ways.

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